About Me
Visual Communication Designer specializing in digital creativity, art direction and graphic design. Driven by empathy, craft and design that creates real impact.
What I do
Visual Communication Designer specializing in digital creativity, artistic direction, and graphic design. Visual & Web Designer who blends illustration, brand identity and AI-assisted workflows to turn complex ideas into clear, human-centered experiences. Driven by empathy, craft and design that creates real impact.
Capabilities
Digital Illustration - Branding & Visual Identity - UX/UI Design - Web Design - Motion Graphics & Animation - Multimedia Content Production - Creative Strategy - AI-Assisted Design Workflows
CV
Education
Pontificia Universidad Javeriana Cali — B.A. in Visual Communication Design, Minor in Marketing | GPA 4.8 / 5.0
Aalto University — Product Development Project (PDP), master's-level industry-sponsored course | Espoo, Finland, 2025 – 2026
Schule für Gestaltung Bern und Biel — Digital Painting Course | Bern, Switzerland, 2022
Colegio Jefferson — Colombian & U.S. High School Diplomas | Cali, Colombia
Visual & Web Designer
June 2026 – Present
30X
• Design, build and iterate landing pages in Framer for B2B, immersive and virtual programs, with conversion-focused layouts. • Led the 30X Hackathon visual identity end to end: brand system, landing page, merchandise and environmental graphics. • Design campaigns, ads and co-branded assets for 5+ programs with brands like Tesla, Audi, Colsubsidio and Colombia Tech Fest. • Scale creative production with AI-assisted workflows (prompt systems, custom AI skills and templates) using Claude, ChatGPT, Gemini and Higgsfield.
UX/UI & Visual Identity Intern
Sep 2025 – Apr 2026 | Helsinki, Finland & Cali, Colombia
Design Factory – Campus Nova
• Led UX/UI and visual identity for Sentry, a system that uses satellite imagery, AI, drones and data dashboards to detect illegal gold mining and mercury pollution in Latin American rivers. • Took the concept from research to a validated prototype, later featured by Aalto University, within an international team solving a real-world challenge sponsored by Isaware Oy. • Co-inventor of patent application FI20265461, “Mercury-Combating System in Illegal Gold Mining” (Finland, 2026).
Graphic Designer & Illustrator
Apr 2021 – Present | Remote & Cali, Colombia
Freelance
• Launched the visual identity, SEO-optimized WordPress site and paid social campaigns for Adesso Inmobiliaria. • Deliver brand identities, illustration, character design, VTuber and streaming assets and video editing for creators and brands such as Distrito Moda, across digital, print, packaging and merch. • Grew the design profile @lau._.art to 66K+ monthly views with design, illustration and gaming content.
Mercury-Combating System in Illegal Gold Mining
( FI20265461 )
PATENT
Let’s Talk!
Have a brand, website or creative project in mind? Tell me about it and let’s bring it to life together.
How it works
1
Tell me about your project in the form (2 minutes).
2
I reply within 24–48 h with a proposal, a price and a short design questionnaire.
3
We kick off, and you get updates at every step.
About Me
Visual Communication Designer specializing in digital creativity, art direction and graphic design. Driven by empathy, craft and design that creates real impact.
What I do
Visual Communication Designer specializing in digital creativity, artistic direction, and graphic design. Visual & Web Designer who blends illustration, brand identity and AI-assisted workflows to turn complex ideas into clear, human-centered experiences. Driven by empathy, craft and design that creates real impact.
Capabilities
Digital Illustration - Branding & Visual Identity - UX/UI Design - Web Design - Motion Graphics & Animation - Multimedia Content Production - Creative Strategy - AI-Assisted Design Workflows
CV
Education
Pontificia Universidad Javeriana Cali — B.A. in Visual Communication Design, Minor in Marketing | GPA 4.8 / 5.0
Aalto University — Product Development Project (PDP), master's-level industry-sponsored course | Espoo, Finland, 2025 – 2026
Schule für Gestaltung Bern und Biel — Digital Painting Course | Bern, Switzerland, 2022
Colegio Jefferson — Colombian & U.S. High School Diplomas | Cali, Colombia
Visual & Web Designer
June 2026 – Present
30X
• Design, build and iterate landing pages in Framer for B2B, immersive and virtual programs, with conversion-focused layouts. • Led the 30X Hackathon visual identity end to end: brand system, landing page, merchandise and environmental graphics. • Design campaigns, ads and co-branded assets for 5+ programs with brands like Tesla, Audi, Colsubsidio and Colombia Tech Fest. • Scale creative production with AI-assisted workflows (prompt systems, custom AI skills and templates) using Claude, ChatGPT, Gemini and Higgsfield.
UX/UI & Visual Identity Intern
Sep 2025 – Apr 2026 | Helsinki, Finland & Cali, Colombia
Design Factory – Campus Nova
• Led UX/UI and visual identity for Sentry, a system that uses satellite imagery, AI, drones and data dashboards to detect illegal gold mining and mercury pollution in Latin American rivers. • Took the concept from research to a validated prototype, later featured by Aalto University, within an international team solving a real-world challenge sponsored by Isaware Oy. • Co-inventor of patent application FI20265461, “Mercury-Combating System in Illegal Gold Mining” (Finland, 2026).
Graphic Designer & Illustrator
Apr 2021 – Present | Remote & Cali, Colombia
Freelance
• Launched the visual identity, SEO-optimized WordPress site and paid social campaigns for Adesso Inmobiliaria. • Deliver brand identities, illustration, character design, VTuber and streaming assets and video editing for creators and brands such as Distrito Moda, across digital, print, packaging and merch. • Grew the design profile @lau._.art to 66K+ monthly views with design, illustration and gaming content.
Mercury-Combating System in Illegal Gold Mining
( FI20265461 )
PATENT
Let’s Talk!
Have a brand, website or creative project in mind? Tell me about it and let’s bring it to life together.
How it works
1
Tell me about your project in the form (2 minutes).
2
I reply within 24–48 h with a proposal, a price and a short design questionnaire.
3
We kick off, and you get updates at every step.
About Me
Visual Communication Designer specializing in digital creativity, art direction and graphic design. Driven by empathy, craft and design that creates real impact.
What I do
Visual Communication Designer specializing in digital creativity, artistic direction, and graphic design. Visual & Web Designer who blends illustration, brand identity and AI-assisted workflows to turn complex ideas into clear, human-centered experiences. Driven by empathy, craft and design that creates real impact.
Capabilities
Digital Illustration - Branding & Visual Identity - UX/UI Design - Web Design - Motion Graphics & Animation - Multimedia Content Production - Creative Strategy - AI-Assisted Design Workflows
Pro Services®
Education
Pontificia Universidad Javeriana Cali — B.A. in Visual Communication Design, Minor in Marketing | GPA 4.8 / 5.0
Aalto University — Product Development Project (PDP), master's-level industry-sponsored course | Espoo, Finland, 2025 – 2026
Schule für Gestaltung Bern und Biel — Digital Painting Course | Bern, Switzerland, 2022
Colegio Jefferson — Colombian & U.S. High School Diplomas | Cali, Colombia
Visual & Web Designer
June 2026 – Present
30X
• Design, build and iterate landing pages in Framer for B2B, immersive and virtual programs, with conversion-focused layouts. • Led the 30X Hackathon visual identity end to end: brand system, landing page, merchandise and environmental graphics. • Design campaigns, ads and co-branded assets for 5+ programs with brands like Tesla, Audi, Colsubsidio and Colombia Tech Fest. • Scale creative production with AI-assisted workflows (prompt systems, custom AI skills and templates) using Claude, ChatGPT, Gemini and Higgsfield.
UX/UI & Visual Identity Intern
Sep 2025 – Apr 2026 | Helsinki, Finland & Cali, Colombia
Design Factory – Campus Nova
• Led UX/UI and visual identity for Sentry, a system that uses satellite imagery, AI, drones and data dashboards to detect illegal gold mining and mercury pollution in Latin American rivers. • Took the concept from research to a validated prototype, later featured by Aalto University, within an international team solving a real-world challenge sponsored by Isaware Oy. • Co-inventor of patent application FI20265461, “Mercury-Combating System in Illegal Gold Mining” (Finland, 2026).
Graphic Designer & Illustrator
Apr 2021 – Present | Remote & Cali, Colombia
Freelance
• Launched the visual identity, SEO-optimized WordPress site and paid social campaigns for Adesso Inmobiliaria. • Deliver brand identities, illustration, character design, VTuber and streaming assets and video editing for creators and brands such as Distrito Moda, across digital, print, packaging and merch. • Grew the design profile @lau._.art to 66K+ monthly views with design, illustration and gaming content.
Mercury-Combating System in Illegal Gold Mining
( FI20265461 )
PATENT
Let’s Talk!
Have a brand, website or creative project in mind? Tell me about it and let’s bring it to life together.
How it works
1
Tell me about your project in the form (2 minutes).
2
I reply within 24–48 h with a proposal, a price and a short design questionnaire.
3
We kick off, and you get updates at every step.