Lau Art LR monogram
Lau Art logo

Illustration, Branding & Art Direction
Innovation in Human-Centered Design

Hi, I am Laura Rodríguez

I’m a Visual Communication Designer based in Cali, Colombia.

  • Anime-style character illustration of a horned girl and a dragon by Lau Art
  • Vogue-inspired Fiorisce editorial photography by Lau Art
  • Cantos que Florecen, editorial illustration for Agenda Cultural Javeriana by Lau Art
  • Maxa Consulting brand identity by Lau Art
  • Ekii Matcha Tea product photography by Lau Art
  • Gaga x Smirnoff can packaging concept by Lau Art
Portrait of Laura Rodríguez Brieva (Lau Art), visual designer
Instagram
Tiktok
Linkedin

About me

Hey, I’m Laura — a Visual Communication Designer from Cali, Colombia, focused on human-centered design. I work where design, technology and strategy meet, creating brands, websites, illustrations and digital products that start from people’s real needs, from the first idea to the final pixel.

Every project begins by listening: research, empathy and testing with real users guide my decisions from concept to launch. I love leading these processes on international, interdisciplinary teams. At Aalto University’s Product Development Project I led UX/UI and visual identity for Sentry, and I’ve worked with brands like Adesso Inmobiliaria, Colsubsidio and Distrito Moda. Today I’m a Visual & Web Designer at 30X, bringing tech education to life through web and brand experiences people want to be part of.


Curious, collaborative and always tuned in to what’s next. Let’s create something extraordinary, and truly human, together.

Laura Rodríguez signature

Tools & Stacks

  • Adobe Illustrator

    Dieline & vector design

  • Photoshop

    Mockups & retouching

  • Figma

    Layout & collaboration

  • Premiere Pro

    Video editing

  • Clip Studio Paint

    Digital illustration

My Portfolio

A selection of branding, illustration, photography and digital projects created for brands, creators and communities. Each one blends strategy, craft and a human-centered approach.

Brands and teams I’ve worked with:


Services

Connecting design, technology, and strategy to create human-centered experiences and digital solutions.

How it works

01 — Discovery call: tell me your idea

02 — Proposal with scope, price & timeline

03 — Design with feedback rounds

04 — Final files, ready to launch

Branding project

Branding & Visual Identity

Logos - Packaging - Merch

Illustration & Characters

Character Design - VTuber - Streaming

Streaming interface design

Web Design

Framer - WordPress - UX/UI

Social media project

Social Media & Content

Posts - Campaigns - Editorial

Photography project

Photography

Product - Modeling - Editorial

Laura Rodríguez Brieva (Lau Art) in Helsinki, Finland

Social Media

I make short-form videos about design, illustration, tech and gaming for a growing community of creatives. I’m open to brand collaborations that feel true to my audience.

IG + TikTok

Platforms

Design · Art · Gaming

Content niches

Open to brand collaborations

Sponsored Reels

UGC Videos

Product Showcases

Custom Art Integrations

Process & Tutorial Videos

YouTube video ready on active slide

Social Media

I make short-form videos about design, illustration, tech and gaming for a growing community of creatives. I’m open to brand collaborations that feel true to my audience.

IG + TikTok

Platforms

Design · Art · Gaming

Content niches

Open to brand collaborations

Sponsored Reels

UGC Videos

Product Showcases

Custom Art Integrations

Process & Tutorial Videos

YouTube video ready on active slide

01

What services do you offer?

02

What does your design process look like?

03

How is pricing defined?

04

Do you work with international clients?

05

Puedo trabajar contigo en español?

06

How do I start a project with you?

Let’s Talk!

Have a brand, website or creative project in mind? Tell me about it and let’s bring it to life together.

How it works

1

Tell me about your project in the form (2 minutes).

2

I reply within 24–48 h with a proposal, a price and a short design questionnaire.

3

We kick off, and you get updates at every step.

Remote Collaboration

Available Worldwide

I agree to the Privacy Policy and to the processing of my data to reply to my message.*

Latest Blogs.

Stories behind my projects, from international product development
to brand identities and event branding.

Branding project
Illustration project
Photography project
Merchandise project
Streaming assets project
Lau Art logo
Lau Art LR monogram
Lau Art logo

Illustration, Branding & Art Direction
Innovation in Human-Centered Design

Hi, I am Laura Rodríguez

I’m a Visual Communication Designer based in Cali, Colombia.

  • Anime-style character illustration of a horned girl and a dragon by Lau Art
  • Vogue-inspired Fiorisce editorial photography by Lau Art
  • Cantos que Florecen, editorial illustration for Agenda Cultural Javeriana by Lau Art
  • Maxa Consulting brand identity by Lau Art
  • Ekii Matcha Tea product photography by Lau Art
  • Gaga x Smirnoff can packaging concept by Lau Art
Portrait of Laura Rodríguez Brieva (Lau Art), visual designer
Instagram
Tiktok
Linkedin

About me

Hey, I’m Laura — a Visual Communication Designer from Cali, Colombia, focused on human-centered design. I work where design, technology and strategy meet, creating brands, websites, illustrations and digital products that start from people’s real needs, from the first idea to the final pixel.

Every project begins by listening: research, empathy and testing with real users guide my decisions from concept to launch. I love leading these processes on international, interdisciplinary teams. At Aalto University’s Product Development Project I led UX/UI and visual identity for Sentry, and I’ve worked with brands like Adesso Inmobiliaria, Colsubsidio and Distrito Moda. Today I’m a Visual & Web Designer at 30X, bringing tech education to life through web and brand experiences people want to be part of.


Curious, collaborative and always tuned in to what’s next. Let’s create something extraordinary, and truly human, together.

Laura Rodríguez signature

Tools & Stacks

  • Adobe Illustrator

    Dieline & vector design

  • Photoshop

    Mockups & retouching

  • Figma

    Layout & collaboration

  • Premiere Pro

    Video editing

  • Clip Studio Paint

    Digital illustration

My Portfolio

A selection of branding, illustration, photography and digital projects created for brands, creators and communities. Each one blends strategy, craft and a human-centered approach.

Brands and teams I’ve worked with:


Services

Connecting design, technology, and strategy to create human-centered experiences and digital solutions.

How it works

01 — Discovery call: tell me your idea

02 — Proposal with scope, price & timeline

03 — Design with feedback rounds

04 — Final files, ready to launch

Branding project

Branding & Visual Identity

Logos - Packaging - Merch

Illustration & Characters

Character Design - VTuber - Streaming

Streaming interface design

Web Design

Framer - WordPress - UX/UI

Social media project

Social Media & Content

Posts - Campaigns - Editorial

Photography project

Photography

Product - Modeling - Editorial

Laura Rodríguez Brieva (Lau Art) in Helsinki, Finland

Social Media

I make short-form videos about design, illustration, tech and gaming for a growing community of creatives. I’m open to brand collaborations that feel true to my audience.

IG + TikTok

Platforms

Design · Art · Gaming

Content niches

Open to brand collaborations

Sponsored Reels

UGC Videos

Product Showcases

Custom Art Integrations

Process & Tutorial Videos

YouTube video ready on active slide

What services do you offer?

What does your design process look like?

How is pricing defined?

Do you work with international clients?

Puedo trabajar contigo en español?

How do I start a project with you?

Let’s Talk!

Have a brand, website or creative project in mind? Tell me about it and let’s bring it to life together.

How it works

1

Tell me about your project in the form (2 minutes).

2

I reply within 24–48 h with a proposal, a price and a short design questionnaire.

3

We kick off, and you get updates at every step.

Remote Collaboration

Available Worldwide

I agree to the Privacy Policy and to the processing of my data to reply to my message.*

Latest Blogs.

Stories behind my projects, from international product development
to brand identities and event branding.

Branding project
Illustration project
Photography project
Merchandise project
Streaming assets project
Lau Art logo
Lau Art LR monogram
Lau Art logo

Illustration, Branding & Art Direction
Innovation in Human-Centered Design

Hi, I am Laura Rodríguez

I’m a Visual Communication Designer based in Cali, Colombia.

  • Anime-style character illustration of a horned girl and a dragon by Lau Art
  • Vogue-inspired Fiorisce editorial photography by Lau Art
  • Cantos que Florecen, editorial illustration for Agenda Cultural Javeriana by Lau Art
  • Maxa Consulting brand identity by Lau Art
  • Ekii Matcha Tea product photography by Lau Art
  • Gaga x Smirnoff can packaging concept by Lau Art
Portrait of Laura Rodríguez Brieva (Lau Art), visual designer
Instagram
Tiktok
Linkedin

About me

Hey, I’m Laura — a Visual Communication Designer from Cali, Colombia, focused on human-centered design. I work where design, technology and strategy meet, creating brands, websites, illustrations and digital products that start from people’s real needs, from the first idea to the final pixel.

Every project begins by listening: research, empathy and testing with real users guide my decisions from concept to launch. I love leading these processes on international, interdisciplinary teams. At Aalto University’s Product Development Project I led UX/UI and visual identity for Sentry, and I’ve worked with brands like Adesso Inmobiliaria, Colsubsidio and Distrito Moda. Today I’m a Visual & Web Designer at 30X, bringing tech education to life through web and brand experiences people want to be part of.


Curious, collaborative and always tuned in to what’s next. Let’s create something extraordinary, and truly human, together.

Laura Rodríguez signature

Tools & Stacks

  • Adobe Illustrator

    Dieline & vector design

  • Photoshop

    Mockups & retouching

  • Figma

    Layout & collaboration

  • Premiere Pro

    Video editing

  • Clip Studio Paint

    Digital illustration

My Portfolio

A selection of branding, illustration, photography and digital projects created for brands, creators and communities. Each one blends strategy, craft and a human-centered approach.

Brands and teams I’ve worked with:

Services

Connecting design, technology, and strategy to create human-centered experiences and digital solutions.

How it works

01 — Discovery call: tell me your idea

02 — Proposal with scope, price & timeline

03 — Design with feedback rounds

04 — Final files, ready to launch

Branding project

Branding & Visual Identity

Logos - Packaging - Merch

Illustration & Characters

Character Design - VTuber - Streaming

Streaming interface design

Web Design

Framer - WordPress - UX/UI

Social media project

Social Media & Content

Posts - Campaigns - Editorial

Photography project

Photography

Product - Modeling - Editorial

Laura Rodríguez Brieva (Lau Art) in Helsinki, Finland

Social Media

I make short-form videos about design, illustration, tech and gaming for a growing community of creatives. I’m open to brand collaborations that feel true to my audience.

IG + TikTok

Platforms

Design · Art · Gaming

Content niches

Open to brand collaborations

Sponsored Reels

UGC Videos

Product Showcases

Custom Art Integrations

Process & Tutorial Videos

YouTube video ready on active slide

01

What services do you offer?

02

What does your design process look like?

03

How is pricing defined?

04

Do you work with international clients?

05

Puedo trabajar contigo en español?

06

How do I start a project with you?

Let’s Talk!

Have a brand, website or creative project in mind? Tell me about it and let’s bring it to life together.

How it works

1

Tell me about your project in the form (2 minutes).

2

I reply within 24–48 h with a proposal, a price and a short design questionnaire.

3

We kick off, and you get updates at every step.

Remote Collaboration

Available Worldwide

I agree to the Privacy Policy and to the processing of my data to reply to my message.*

Latest Blogs.

Stories behind my projects, from international product development
to brand identities and event branding.

Branding project
Illustration project
Photography project
Merchandise project
Streaming assets project
Lau Art logo

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