Branding
I build brands like characters: with a personality, a story and a world around them. Logos, color systems, typography and guidelines that keep that voice consistent across digital, print and packaging.
Branding
Visual Identity
Every identity starts with the story behind the brand. I research the audience and the market, then translate those insights into a visual system that feels intentional in every touchpoint.
Brand Identities Built to Be Remembered
From the first sketch to the final guidelines, each identity is designed to scale: it has to work as well on a social media avatar as it does on packaging or a storefront.
Sentry
Brand identity and UX/UI for Sentry, an end-to-end system that detects illegal mining in remote regions: an AI model analyzes satellite imagery, alerts reach an interactive dashboard, and drone-deployed devices collect water and soil samples as evidence. Built with an international, multidisciplinary team in Aalto University's Product Development Project.
Branding · Visual Identity · UX/UI · Aalto University PDP · Illustrator, Photoshop, Figma, Premiere Pro
Challenge
Unregulated mining silently poisons rivers, soils and communities across vast, remote regions, and most of it goes undetected. Sentry needed a brand and interface that made a complex AI and hardware system feel trustworthy and easy to understand and act on.
Solution
Built the identity around Sentry's promise, “We see it. Prove it. To protect it.”: a globe-inspired symbol, a bold wordmark and a dark visual language where nature meets data, applied to the dashboard UI, banners, posters, merch and event materials.
Result
Presented at Aalto University's Product Development Project with industry sponsor Isaware, alongside Pontificia Universidad Javeriana Cali, where the team showcased its working drone and dashboard prototype under one cohesive brand.
Maxa Consulting
Visual identity and branding for Maxa Consulting, a Colombian digital marketing and consulting agency. A vibrant, modern system built around a bold orange, a rounded wordmark and the “mx” monogram, applied across web, social media and print.
Visual Identity · Branding · Digital Consulting Agency · Illustrator, Photoshop
Challenge
Maxa needed a brand that could stand out in a crowded digital consulting market and communicate an innovative, energetic way of working from the very first touchpoint.
Solution
I designed a dynamic identity with a bright orange as its signature color, a friendly rounded wordmark and a flexible “mx” monogram, then built applications for screens, social media and stationery so the brand feels consistent everywhere.
Result
A complete visual identity that reflects the agency's forward-thinking spirit and gives it a confident, recognizable presence across digital and print.
Barrilete Visual Refresh
Website and brand refresh for Barrilete, a traditional candy by Súper, updating its packaging and digital presence to connect with younger audiences while preserving the nostalgia of its original identity.
Creative Direction · Web & Brand Refresh · Photoshop, Illustrator
Want something like this for your brand?
Tell me about your project. I reply within 24–48 h with a tailored proposal.
Branding
I build brands like characters: with a personality, a story and a world around them. Logos, color systems, typography and guidelines that keep that voice consistent across digital, print and packaging.
Branding
Visual Identity
Every identity starts with the story behind the brand. I research the audience and the market, then translate those insights into a visual system that feels intentional in every touchpoint.
Brand Identities Built to Be Remembered
From the first sketch to the final guidelines, each identity is designed to scale: it has to work as well on a social media avatar as it does on packaging or a storefront.
Sentry
Brand identity and UX/UI for Sentry, an end-to-end system that detects illegal mining in remote regions: an AI model analyzes satellite imagery, alerts reach an interactive dashboard, and drone-deployed devices collect water and soil samples as evidence. Built with an international, multidisciplinary team in Aalto University's Product Development Project.
Branding · Visual Identity · UX/UI · Aalto University PDP · Illustrator, Photoshop, Figma, Premiere Pro
Challenge
Unregulated mining silently poisons rivers, soils and communities across vast, remote regions, and most of it goes undetected. Sentry needed a brand and interface that made a complex AI and hardware system feel trustworthy and easy to understand and act on.
Solution
Built the identity around Sentry's promise, “We see it. Prove it. To protect it.”: a globe-inspired symbol, a bold wordmark and a dark visual language where nature meets data, applied to the dashboard UI, banners, posters, merch and event materials.
Result
Presented at Aalto University's Product Development Project with industry sponsor Isaware, alongside Pontificia Universidad Javeriana Cali, where the team showcased its working drone and dashboard prototype under one cohesive brand.
Maxa Consulting
Visual identity and branding for Maxa Consulting, a Colombian digital marketing and consulting agency. A vibrant, modern system built around a bold orange, a rounded wordmark and the “mx” monogram, applied across web, social media and print.
Visual Identity · Branding · Digital Consulting Agency · Illustrator, Photoshop
Challenge
Maxa needed a brand that could stand out in a crowded digital consulting market and communicate an innovative, energetic way of working from the very first touchpoint.
Solution
I designed a dynamic identity with a bright orange as its signature color, a friendly rounded wordmark and a flexible “mx” monogram, then built applications for screens, social media and stationery so the brand feels consistent everywhere.
Result
A complete visual identity that reflects the agency's forward-thinking spirit and gives it a confident, recognizable presence across digital and print.
Barrilete Visual Refresh
Website and brand refresh for Barrilete, a traditional candy by Súper, updating its packaging and digital presence to connect with younger audiences while preserving the nostalgia of its original identity.
Creative Direction · Web & Brand Refresh · Photoshop, Illustrator
Want something like this for your brand?
Tell me about your project. I reply within 24–48 h with a tailored proposal.
Branding
I build brands like characters: with a personality, a story and a world around them. Logos, color systems, typography and guidelines that keep that voice consistent across digital, print and packaging.
Branding
Visual Identity
Every identity starts with the story behind the brand. I research the audience and the market, then translate those insights into a visual system that feels intentional in every touchpoint.
Brand Identities Built to Be Remembered
From the first sketch to the final guidelines, each identity is designed to scale: it has to work as well on a social media avatar as it does on packaging or a storefront.
Sentry
Brand identity and UX/UI for Sentry, an end-to-end system that detects illegal mining in remote regions: an AI model analyzes satellite imagery, alerts reach an interactive dashboard, and drone-deployed devices collect water and soil samples as evidence. Built with an international, multidisciplinary team in Aalto University's Product Development Project.
Branding · Visual Identity · UX/UI · Aalto University PDP · Illustrator, Photoshop, Figma, Premiere Pro
Challenge
Unregulated mining silently poisons rivers, soils and communities across vast, remote regions, and most of it goes undetected. Sentry needed a brand and interface that made a complex AI and hardware system feel trustworthy and easy to understand and act on.
Solution
Built the identity around Sentry's promise, “We see it. Prove it. To protect it.”: a globe-inspired symbol, a bold wordmark and a dark visual language where nature meets data, applied to the dashboard UI, banners, posters, merch and event materials.
Result
Presented at Aalto University's Product Development Project with industry sponsor Isaware, alongside Pontificia Universidad Javeriana Cali, where the team showcased its working drone and dashboard prototype under one cohesive brand.
Maxa Consulting
Visual identity and branding for Maxa Consulting, a Colombian digital marketing and consulting agency. A vibrant, modern system built around a bold orange, a rounded wordmark and the “mx” monogram, applied across web, social media and print.
Visual Identity · Branding · Digital Consulting Agency · Illustrator, Photoshop
Challenge
Maxa needed a brand that could stand out in a crowded digital consulting market and communicate an innovative, energetic way of working from the very first touchpoint.
Solution
I designed a dynamic identity with a bright orange as its signature color, a friendly rounded wordmark and a flexible “mx” monogram, then built applications for screens, social media and stationery so the brand feels consistent everywhere.
Result
A complete visual identity that reflects the agency's forward-thinking spirit and gives it a confident, recognizable presence across digital and print.
Barrilete Visual Refresh
Website and brand refresh for Barrilete, a traditional candy by Súper, updating its packaging and digital presence to connect with younger audiences while preserving the nostalgia of its original identity.
Creative Direction · Web & Brand Refresh · Photoshop, Illustrator
Want something like this for your brand?
Tell me about your project. I reply within 24–48 h with a tailored proposal.