Social Media
Keeping a brand's world alive, one post at a time. Creative direction, posts, carousels and campaigns that stay consistent and communicate clearly on every platform.
Posts
Media
I combine brand strategy with trends and AI-assisted workflows to produce consistent content at scale, without losing the craft.
Social Content That Stops the Scroll
Social media moves fast, so every piece needs to be clear at a glance and consistent with the brand over time.
30X Social Media & Ads
Social media and ad creatives for 30X's programs, including Fundraising School, Second Brain with AI, Scalable Operations and LinkedIn Sales: vertical ads, stories and carousels that turn each program's promise into a clear, scroll-stopping message.
Social Media · Paid Ads · Stories & Carousels · 30X
Challenge
30X launches several programs at once, each with its own audience, mentors and message, and every campaign needs a steady flow of vertical ads that feel part of the same brand.
Solution
I built a flexible visual system around the 30X identity: bold headlines, a signature lime accent, mentor portraits and 3D or editorial visuals, adapting tone from light to dark depending on the program and placement.
Result
A consistent library of ads, stories and carousels across programs, ready to launch and test new campaigns quickly without losing the brand's look.
Archivo Jotapege
I developed the visual aesthetic and led the creative direction of archivo.jotapege's social media, designing content and shaping its graphic identity to showcase outstanding student work in illustration, photography, editorial and branding.
Creative Direction · Social Media · Photoshop, Illustrator
Challenge
archivo.jotapege needed a recognizable look on social media to showcase outstanding student work in illustration, photography, editorial and branding.
Solution
I defined the account's visual aesthetic and led its creative direction, designing templates and content that put each student's work at the center while keeping the feed cohesive.
Result
A consistent graphic identity that gives the archive a clear voice and turns the feed into a curated showcase of student work.
Want something like this for your brand?
Tell me about your project. I reply within 24–48 h with a tailored proposal.
Social Media
Keeping a brand's world alive, one post at a time. Creative direction, posts, carousels and campaigns that stay consistent and communicate clearly on every platform.
Posts
Media
I combine brand strategy with trends and AI-assisted workflows to produce consistent content at scale, without losing the craft.
Social Content That Stops the Scroll
Social media moves fast, so every piece needs to be clear at a glance and consistent with the brand over time.
30X Social Media & Ads
Social media and ad creatives for 30X's programs, including Fundraising School, Second Brain with AI, Scalable Operations and LinkedIn Sales: vertical ads, stories and carousels that turn each program's promise into a clear, scroll-stopping message.
Social Media · Paid Ads · Stories & Carousels · 30X
Challenge
30X launches several programs at once, each with its own audience, mentors and message, and every campaign needs a steady flow of vertical ads that feel part of the same brand.
Solution
I built a flexible visual system around the 30X identity: bold headlines, a signature lime accent, mentor portraits and 3D or editorial visuals, adapting tone from light to dark depending on the program and placement.
Result
A consistent library of ads, stories and carousels across programs, ready to launch and test new campaigns quickly without losing the brand's look.
Archivo Jotapege
I developed the visual aesthetic and led the creative direction of archivo.jotapege's social media, designing content and shaping its graphic identity to showcase outstanding student work in illustration, photography, editorial and branding.
Creative Direction · Social Media · Photoshop, Illustrator
Challenge
archivo.jotapege needed a recognizable look on social media to showcase outstanding student work in illustration, photography, editorial and branding.
Solution
I defined the account's visual aesthetic and led its creative direction, designing templates and content that put each student's work at the center while keeping the feed cohesive.
Result
A consistent graphic identity that gives the archive a clear voice and turns the feed into a curated showcase of student work.
Want something like this for your brand?
Tell me about your project. I reply within 24–48 h with a tailored proposal.
Social Media
Keeping a brand's world alive, one post at a time. Creative direction, posts, carousels and campaigns that stay consistent and communicate clearly on every platform.
Posts
Media
I combine brand strategy with trends and AI-assisted workflows to produce consistent content at scale, without losing the craft.
Social Content That Stops the Scroll
Social media moves fast, so every piece needs to be clear at a glance and consistent with the brand over time.
30X Social Media & Ads
Social media and ad creatives for 30X's programs, including Fundraising School, Second Brain with AI, Scalable Operations and LinkedIn Sales: vertical ads, stories and carousels that turn each program's promise into a clear, scroll-stopping message.
Social Media · Paid Ads · Stories & Carousels · 30X
Challenge
30X launches several programs at once, each with its own audience, mentors and message, and every campaign needs a steady flow of vertical ads that feel part of the same brand.
Solution
I built a flexible visual system around the 30X identity: bold headlines, a signature lime accent, mentor portraits and 3D or editorial visuals, adapting tone from light to dark depending on the program and placement.
Result
A consistent library of ads, stories and carousels across programs, ready to launch and test new campaigns quickly without losing the brand's look.
Archivo Jotapege
I developed the visual aesthetic and led the creative direction of archivo.jotapege's social media, designing content and shaping its graphic identity to showcase outstanding student work in illustration, photography, editorial and branding.
Creative Direction · Social Media · Photoshop, Illustrator
Challenge
archivo.jotapege needed a recognizable look on social media to showcase outstanding student work in illustration, photography, editorial and branding.
Solution
I defined the account's visual aesthetic and led its creative direction, designing templates and content that put each student's work at the center while keeping the feed cohesive.
Result
A consistent graphic identity that gives the archive a clear voice and turns the feed into a curated showcase of student work.
Want something like this for your brand?
Tell me about your project. I reply within 24–48 h with a tailored proposal.